The Web Revitalization Project is a multi-year project consisting of multiple phases. The project, now in Phase Two, is focused on the design, development and implementation of a new toronto.ca that is service-focused and citizen-centric, with a new look and feel.
The Project’s goal is to deliver the new toronto.ca by the end of 2017, ensuring City information and services are easier to find for everyone.
The Project has three major areas of focus:
- New service-based themes: rather than providing services based on City’s organizational structure, the project is applying a user-centric approach to bundle the City’s 260+ public-facing services into service themes and navigation
- New design and writing style: a brand new website that is visually appealing, concise, action-oriented and delivers services and information in a way that is intuitive to users
- New technologies: improved search and analytics functionality, and a cloud-based toronto.ca that is maintained by staff using an open-source web content management tool
We’ve started updating toronto.ca with new service themes that bundle services and information together based on the valuable input residents, businesses and visitors gave us. The content within each of the service themes is in the process of being reduced, reorganized and rewritten, making it easier to find services and information. The content is also being transferred into new templates, giving the pages a refreshed and standard look and feel.
The service themes are:
The best way to improve a website is to listen to the people who use it. The Web Revitalization Project is following a “User Centred Design” methodology, which places the focus on the needs, wants, and limitations of end users.
As feedback is collected from a diverse group of external and internal stakeholders, the toronto.ca design concept and service bundling is adjusted, improved and tested again. Over the past year, the Project has led more than 3,000 interactions to gather feedback from residents, businesses, visitors and City staff.
Along with qualitative and quantitative testing completed by Ipsos Reid, the Project relies on close to 900 volunteer Digital Citizen Advisors comprised of Toronto residents and business owners. These volunteers continue to provide valuable feedback on many parts of the new design and navigation.
Testing has been conducted using online tools and surveys, and one-on-one and group sessions to gather information about the public’s user-experience. They have provided input on accessibility, usability and the visual appeal of the site navigation and digital content.