The 3D TORONTO Sign was installed at Nathan Phillips Square in July 2015 for the Toronto 2015 Pan American/Parapan American Games. Due to popular demand, the illuminated Sign still remains on the Square.
Take pictures of the 3D Toronto Sign and share them across your social networks, using the hashtag #xoTO.
New – Canada 150-Inspired, Animated Light Show
The 3D Toronto Sign is currently celebrating Canada’s 150th birthday with a two-minute animated light sequence at the top of every hour between 9 pm and 5 am nightly.
- Each letter can be moved and placed on its own
- Each letter is 3 m (10 ft) tall and rests on a weighted plinth (base)
- The full word is 22 (74 ft) long
- The weight of the whole sign is 9,207 kg (20,300 lbs)
- Each letter weighs approximately 136 kg (300 lbs)
- Each letter plinth (base) weighs approximately 1,180 kg (2,600 lbs)
- Each letter is equipped with L.E.D. lights and can transition to approximately 228 million different colours
- The Sign contains approximately 396 m (1,300 ft) of L.E.D. lights
- The letters are constructed with a steel frame, aluminum cladding and a translucent polycarbonate front and back
- The colourful sides are covered in a changeable vinyl wrap, so the letters can be re-skinned with different designs
A new 3D leaf structure was added to the 3D TORONTO Sign to mark Canada’s 150th birthday and will be in place until the end of 2017.
Share your photos using the hashtags: #C150TO, #Canada150 and #xoTO.
- The 3D Maple Leaf contains approximately 14,000 L.E.D. lights, approximately 152 m (500 ft.) of L.E.D. tape
- The 3D Maple Leaf L.E.D. strips are divided in to 8 horizontal sections from top to bottom allowing for ombre blending and graduating of light colours every 16”
The theme of the new wrap for the Toronto Sign is “TO Canada with Love” which ties in with the City of Toronto’s year-long program of celebrations, commemorations and exhibitions honouring Canada’s 150th birthday. The program is Toronto’s cultural love letter to the country, offering a rich tapestry of more than 30 City-produced events taking place across the city throughout 2017. The word ‘love’ appears on the Sign in 60 different languages.
The graphic icons on the Sign’s new wrap, which proudly celebrates Canada and Toronto’s unique contribution to it, features three elements: The raccoon, heart and leaf. The raccoon represents Toronto or T.O. (an animal whose abundance across the city has made it synonymous with T.O. life), the maple leaf represents Canada, and the heart represents love.
Sept 10 – World Suicide Prevention Day
– Blue & Red
Sept 16 – Global Mitochondrial Disease Awareness Week
Sept 18 – Big Brothers Big Sisters Day
Sept 20 – Light it Up Red for Lymphoma
Sept 23 – National Coaches Week
– Blue, Yellow & Red
Sept 26 – Franco Ontarian Flag Day
– Green & White
The 3D TORONTO Sign Celebratory and Commemorative Lighting Program offers an opportunity to:
- Celebrate and highlight Toronto’s significant festivals and events
- Support and elevate awareness for local not-for-profit and charitable causes
- Celebrate and highlight significant accomplishments and series for Toronto’s professional Sports teams and amateur sporting events
- Underscore key national celebrations, historic commemorations and days proclaimed by the City to promote diversity
- Each approved commemorative lighting will be rotated into the Sign’s colour sequence for a time period of 24 hours (9 am to 9 am unless otherwise stipulated). The LED lights, although always on, are not visible in bright daylight
- Commemorative Lighting patterns will be included in rotation with the Sign’s original multi-coloured pattern
- Multiple lighting requests (up to 4) may be accommodated on the same day. When multiple requests are scheduled together, each pattern will display for a 2 minute interval
- There is no fee required to submit a lighting request or to light the Sign, if the request is approved
- Staff will program the sign year-round with seasonal colour variations in addition to commemorative lighting requests received from the community
- All requests will be considered on a first come, first served basis
The Canada 150 3D Leaf will NOT be included in the 3D Toronto Sign Commemorative Lighting Program. During Commemorative Lightings, the maple leaf will appear in either a neutral white, or red shade.
Please note that in the event of an extenuating circumstance, approved lighting requests may be subject to revision or delay by the City.
Requirements, criteria and categories
All 3D TORONTO Sign lighting requests must adhere to the overarching criteria and fall within the established categories. Prior to submitting your request, review the criteria below.
How to apply
All lighting requests must be:
- In compliance with the Lighting Requirements/Criteria below
- Made 30 days in advance of the month in which the lighting is to take place to provide ample time for review and approval. Requests should not be submitted more than six months in advance
- Submitted in writing by email (email@example.com) or by mail (3D Toronto Sign, 6th Floor, West Tower, Toronto City Hall, 100 Queen Street West, TO, ON, M5H 2N2)
Submissions must include:
A formal request on the organization’s official letterhead, including the following details:
- The nature of the event, occasion, competition or cause
- The eligibility category that your lighting falls in to, i.e. a not-for-profit charitable occasion, or cause, an annual marquee event or a significant national/international/professional competition
- A signed copy of the declaration document or a clear indication in your submission that you have reviewed and are in compliance with the Declaration of Compliance with Anti-Harassment/Discrimination Legislation & City Policy
- The history and background of the event, occasion, competition or cause
- How the lighting will be used to benefit the event, occasion, competition or cause
- The requested date for the lighting
- The requested colour(s) and pattern for the lighting (i.e. colour per letter)
- A web link to more information on your event, occasion, competition or cause
- Where/how you will be promoting the lighting, i.e. social media, website, etc.
- Where the Toronto Sign’s likeness may appear in any communications materials for this occasion
- A management representative’s signature (from the requesting organization)
Third party requests made on behalf of others:
The City cannot accept requests made by third parties on behalf of other organizations or individuals. All requests must be made by the organization itself to ensure that:
- They are aware and approve of the Sign being lit for their event, occasion, competition or cause
- The lighting is displayed in the correct colours/pattern that they desire
- The lighting occurs on the correct date that they desire
All requests will be reviewed by City of Toronto staff to ensure that they clearly adhere to the lighting criteria. Requests that do not clearly meet the criteria may be brought forward by City staff to the interdivisional 3D TORONTO Sign Advisory Committee for final determination.
City of Toronto staff have full and final authority to implement the 3D Toronto Sign Celebratory and Commemorative Lighting Program criteria. By submitting a lighting request for the 3D Toronto Sign, the applicant agrees that the decisions of City staff are final.
Notification of acceptance and approval
- Staff will endeavour to provide notification of acceptance within two weeks of the date that the request was received
- Lighting requests should not be submitted more than six months in advance
A. Requirements and criteria:
All 3D Toronto Sign lighting requests must adhere to the following Overarching Criteria:
- Must comply with the Declaration of Compliance with Anti-Harassment/Discrimination Legislation & City Policy
- Must not be contrary to any City policy or bylaw
- Must be non-denominational
- Must be non-political
- Must be non-commercial
- Other than where specifically outlined in this criteria, the Sign will not be lit for individual personal occasions (e.g. birthdays, anniversaries)
- Other than where specifically outlined in this criteria, lighting for any specific organization, cause, event or commemoration will only take place ONCE per calendar year
All applications must comply with the above noted criteria, as determined by the General Manager, Economic Development and Culture, in order to be considered.
I. Festivals, events and causes
- The Sign can be lit upon request for major* public festivals and events that adhere to the overarching criteria
- The Sign will not be lit for commercial or corporate conferences and meetings
- For cause-related events, the Sign will be lit for the requesting organization’s cause, not the event
- The Sign will not be lit to profile the colour of an event’s corporate sponsors
*Special Events Office Event Category Definitions Categories A & B
II. Professional sports teams and athletes
The Sign will be lit annually for Toronto’s professional sports teams on the following occasions:
- First home game of the season
- First playoff game in a playoff series
- The deciding game in a playoff series
- In celebration of winning a playoff series
- When hosting pro league all-star games
III. Amateur sports competitions
The Sign can be lit upon request for international amateur sports competitions that are hosted in Toronto and/or include participation of Toronto and Canadian athletes on the following occasions:
- Opening Ceremony
- Closing Ceremony
The Sign can be lit upon request for local amateur sports teams that are representing or have brought honour to Toronto during national/international competitions on the following occasions:
- First game of competition
- Participation in the finals
- Upon winning
IV. National celebrations and historic commemorations
- The Sign will be lit annually for Canadian national celebrations
The Sign will be lit annually for Canadian days of remembrance
The Sign will be lit annually for significant days proclaimed by the City of Toronto to promote diversity
The Sign will not be lit for historic commemorations and national days of other nations. (Please see the City of Toronto’s Flag Raising program for opportunities to commemorate these occasions)